For
the last few years, I have left the annual PhotoPlus Expo here in NYC
feeling a combination of pissed off and.......more pissed off. For
those who don't follow such events, the Expo is the biggest
photography trade show in North America. At least, that is what
their PR flacks call it. I can't argue with the size: it occupied
thousands square feet of exhibit space on the floor of the huge Jacob
Javits Center (the edifice itself a boondoggle of historic
proportions, but that's another story). There are also dozens of
related events for the desperate like 'photo walks' and endless
lectures, some worthwhile others not, available at a fee.
Anyway,
there was a time- and I am not talking all that far back – when
this event was really important. It was the place to check out the
latest gear, talk with company reps and even learn a bit. No
complaints there. One time I talked with a tech guy at the booth of
a major lens maker and learned that they were using plain old
Windex as a lens cleaner! That saved me a few bucks over the years.
Bit
by bit (no digital pun intended!), that has pretty much changed.
When digital medial hit the consumer market it became a new game.
Techies replaced artists. Dum-de-dum-dum. Photoshop filled gaps in
creativity. Gear became obsolete in months and prices start
climbing. OK, that happened. Since then we have a slew of makers
flooding the market with lots of variations on the same theme:
smaller and more expensive! And I am talking really expensive.
Relatively simple 'point and shoot' cameras, filled with useless
features, are pushing $1000 price tags. Simple accessories are being
re-engineered to the point where one maker has proudly come up with a
$600 “travel” tripod.
At
shows past, I used to really enjoy wandering around the smaller
booths along the perimeter show. I guess space was cheaper here, but
more important, these were the places where the new guys on the block
could show off their latest stuff. Admittedly, this wasn't always
the greatest or most useful selections of items, but every once in a
while there was something that really grabbed me and made the visit
worthwhile. This year they were pretty much gone. Lots of really
overpriced camera straps, camera cases and such.
Probably
the saddest part for me is the death of darkroom skills. This is
where I and a million photographers of my generation (and past folks
too) learned our craft. It is, for all practical purpose, gone.
This year out of about 1000 exhibitors, there were 2 who made
darkroom supplies: Bessler Enlargers and Ilford Paper and Film.
That's it.
A
final reminder: Eastman Kodak - the company that for years had the
biggest, most elaborate exhibit space at the show, the company that
invented digital photography and then out of stupidity and
greed - they didn't want to loose the film and photo processing
business – sat on the patents for 25 years. When their heads
emerged form their collective butts, it was all over.
And here is this year's offering from Kodak: a line of crappy, overpriced cameras:
2 comments:
Excellent piece Maury , hope you are well
So much new techie stuff, I'm just glad I got the small flashbulb extension for my Kodak 110 camera, alas...no more red eye!
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